Search and the Law: Professor Eric Goldman
As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the High Tech Law Institute at Santa Clara University, discusses self-service IP...
View ArticleTrademark Law - What Search Marketers Should Know, Part 1
Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for...
View ArticleTrademark Law - What Search Marketers Should Know, Part 2
Here we cover important tips and tactics by online intellectual property attorneys and legal counsels for the search engines, for both protecting your own trademark material and respecting the...
View ArticleCourts Need Consensus on Trademark Law and Search
In most Circuit Courts – other than the Second Circuit courts in New York, Vermont and Connecticut – the findings have been that keyword advertising is a trademark use in commerce, as Eric Goldman, an...
View ArticleElection Year Brings New Efforts to Regulate Search Engine Data Collection
Eric Goldman, Assistant Professor, Santa Clara University School of Law , said that states don't really have the authority to pass these laws because they involve interstate commerce. Similarly, in...
View ArticleExtortion SEO Sanctioned by Google
Google has taken a hard-line approach to link buying, but they've left the door open for another profitable niche: extortion SEO. Sites like Ripoff Report have perfected the art of maligning businesses...
View ArticleYouTube Wins Case Against Viacom
A judge granted Google's motion for summary judgment in Viacom's lawsuit with YouTube. The court has decided that YouTube is protected by the safe harbor of the Digital Millennium Copyright Act (DMCA)...
View ArticleBing No Longer Complying With Court-Ordered Defamatory Content Removals?
Several attorneys experienced in Internet defamation law allege that search engine Bing has recently changed its policy and is no longer complying with court-ordered removals of defamatory content....
View ArticleYelp Lawsuit Seeks Wages for Yelpers
A lawsuit is seeking employment benefits and wages for reviewers (a.k.a. "Yelpers") that have been posting free reviews on Yelp. The lawsuit claims Yelp has violated the Fair Labor Standards Act (FLSA)...
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